Hilton, American Express debut new high-end loyalty credit card

American Express and Hilton’s HHonors loyalty program have come out with a new premium co-branded card for U.S. members called the Hilton HHonors Surpass Card from American Express. At the same time, the two companies have added new enhancements to the existing Hilton HHonors Card from American Express. The latter carries no annual fee; the new Surpass version costs $75 a year. The Surpass card provides all of the newly enhanced benefits of the existing AmEx/Hilton HHonors card, but gives cardholders nine bonus points for every eligible $1 spent at Hilton family hotels (the regular Hilton HHonors Card now provides six bonus points per dollar, up from five previously). In addition, the Surpass version includes membership in Priority Pass, giving cardmembers access to more than 500 airport lounges worldwide; and the ability to earn HHonors’ Diamond VIP status with annual spending of $40,000. Diamond VIPs get free room upgrades, access to Executive Floor lounges, and a 50 percent bonus on HHonors base points, among other perks. Meanwhile, other enhancements to the regular HHonors Card include an expanded list of double-point-earning spending categories “including day-to-day necessities and paying household bills with the Card,” retail and travel insurance coverage for purchases, and discounted and upgraded chauffeur car services.

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